Lua: split string into words unless quoted

So I have the following code to split a string between whitespaces:

text = "I am 'the text'"
for string in text:gmatch("%S+") do
    print(string)
end

The result:

I
am
'the
text'

But I need to do this:

I
am
the text --[[yep, without the quotes]]

How can I do this?